When I was a young art director, each week one of our creative directors asked everyone to think outside our clients’ needs or projects and explore any and all “big ideas” – either new products or services – and submit them for friendly review. But I could never. Think. Of anything.
But something happened over the years. I began to get lots and lots of ideas. My creativity blossomed with the creative experience of raising children. Full time parenting meant freelance art direction on low to no budget projects. Concepting and writing skills grew in the hothouse of necessity.
If you like what you see and read here – and need a whole lot of good ideas, solid design skills and some copywriting – life experience tells me we just may have a future together.